I know many of you are immediately anxious at the idea of getting up in front of people and speaking. Of course, there’s a name for that, glossophobia. This fear of public speaking is a very common phobia and one that is believed to affect up to 75% of the population. At the same time,Continue reading “Marketing Yourself Through Public Speaking”
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“Special Populations” is Not a Niche!
There are a lot of fitness professionals that are “special population specialists”. There are certifications in which you can earn that designation. The problem is that “special populations” includes prenatal/postpartum women, older adults, youth, obesity, adults with specific diseases or disorders, injuries, and those with multiple health conditions. So, if you include all of thoseContinue reading ““Special Populations” is Not a Niche!”
It’s Not About You!
Once again, I feel the need to remind fitness professionals that Facebook and IG pics and videos that show themselves in their intense, half naked glory is not driving new members to their business. “Look at me! Look at how good I look! Look how driven I am. Train with me if you want toContinue reading “It’s Not About You!”